NOLI’s vision is to provide any home around the world with a bit of stylish and functional hygge.
NOLI has been created and designed by Anne-Marie and Palle Diederichsen. The idea emerged while living in Fulham, London where they both worked in the creative industries.
The couple found there were so many commonalities between the English and Scandinavian way of living with a big focus on social activities with a natural sense for creating a cosy and welcoming atmosphere be it in the pub or at home for private dinners and garden parties. However, they found it hard to come by high quality and well-designed candles and when they did it was always scented candles which are very unnatural to most Scandinavians.
After a while, it became a habit for them to bring as many candles back from their trips back to Denmark as they could carry, and it became a popular gift to bring along for social events.
Another thing they found to be missing on the London design and interior design scene was the cool minimalist Scandinavian design that was contemporary. The classics were all there but that does tend to get a bit boring if you don’t mix it with tendencies from the fashion and beauty industry to create something new.
In the end, the simple idea was to mix cool and yet classic Scandinavian design and turn candles and accessories into functional design items. Anne-Marie is the designer behind the different designs and craft partnerships to ensure not only high quality in the products but also in the experience that always comes from buying or receiving a NOLI product.
Unscented candles are at the center of hygge and are used to create hygge all year round be it inside or outside in the garden. The world loves to hygge and NOLI is here to make it possible for more people to experience this magical state of mind.